Pages 4 and 5 of the Adelaide Sunday Mail, 27 July 2008, consisted of a double-page spread on the QANTAS flight QF30 near-disaster. To recap: an exploding oxygen canister is thought to have caused a hole in the side of the Boeing 747-400 plane flying between Hong Kong and Melbourne, causing an emergency landing in Manila.

Q: What was the advert at the bottom of page 5 promoting?

A: Domestic airline tickets (“Jetstar’s Domestic Bliss Sale”), with a picture of a woman jumping in the air, excited about flying!