Tag Archives: Baracoa

Cuban Signs, Branding and Marketing

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Truck with plain, brand-less bags of water crackers in Pinar del Rio

Truck with plain, brand-less bags of water crackers in Pinar del Río

Post-Revolution, Cuba has been run as a totalitarian state with the government controlling all production and distribution. With no competition, such a system has little place for advertising or branding. In addition, Cuba’s mass media is all state-owned and commercial-free.  Indeed, Cuba’s marketing expertise lies in propaganda. Interestingly, propaganda in Spanish translates as advertising.

Only recently have Cubans had self-employment options, planting tiny capitalistic seeds and increasing branding and advertising’s importance. Now many Cubans run their own restaurants, guest-houses, transport and other businesses. Below are selected advertisements, signs and brands from Rocío and my visit. Continue reading →

Cuban Ingenuity and Repurposing

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Bike chain lock on outdoor kitchen, Viñales

Bike chain lock on outdoor kitchen in Viñales

Cubans are great at recycling, reusing, repurposing and modifying objects to extend their usefulness. The limited availability of resources caused by both the communist state policies and US embargo have forced their frugality and ingenuity. This was especially true when the Soviet Union collapsed, causing the 1990s Special Period when extreme rationing occurred.

This hardship-induced resourcefulness has had a positive consequence of lower waste levels, reducing environmental pollution.

Following are some of the examples of frugality and ingenuity Rocío and I saw on our Cuba trip. Continue reading →

Shopping in Cuba

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Havana hardware store window display

A dismal hardware store window display in Havana

Shopping in Cuba involves buying what is available, not what one desires. Stores have limited variety, especially those aimed at Cubans. An extreme example of this was the bakery Rocío and I saw selling only one line of bread. Continue reading →

Cuba’s Committees for the Defence of the Revolution (CDR)

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Havana graffiti stating Viva CDR 28 (Long Live CDR 28)

Havana graffiti proclaiming Viva CDR 28 (Long Live CDR 28)

Committees for the Defence of the Revolution (Comités de Defensa de la Revolución), otherwise known as CDR, exist in every Cuban neighbourhood. Established on 28 September 1960, less than a year after the Cuban Revolution, the volunteer-run committees monitor and report on counter-revolutionary activity and promote social welfare. Stephen Smith’s Cuba: The Land Of Miracles quotes a BBC reporter aptly describing the CDR as “a cross between the neighbourhood watch and the Gestapo”.

During our visit, Rocío and I witnessed many CDR references throughout the island. Continue reading →

Baracoa, a Special Place in Eastern Cuba

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Boats in Baracoa Bay with El Yunque (The Anvil) mountain in the background

Boats in Baracoa Bay with El Yunque (The Anvil) mountain in the background

Baracoa in Cuba’s far eastern Guantánamo Province has unique a history, location and environment. Founded in 1511, the city is the island’s oldest Spanish settlement and Cuba’s first capital. Historically, people could only visit Baracoa by sea or air with the first mountain-piercing road connection opening in the 1960s. Continue reading →

Hurricane Matthew and its Impact on Baracoa

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On 4 October 2016 Hurricane Matthew struck far eastern Cuba, causing more the US$2.5 billion of damage. Amazingly and thankfully, no direct fatalities were recorded although 4 people died more than a month later when a bridge damaged by Matthew collapsed near Moa. The biggest single infrastructure impact around Baracoa was the destruction of the Moa-Baracoa Highway bridge over the River Toa.

The remains of the bridge over the River Toa after Hurricane Matthew

The remains of the bridge over the River Toa after Hurricane Matthew

While visiting in December 2016, a causeway was being constructed to allow vehicles to cross. In the interim, people crossed via boat and cable ferry as Rocío and I did to and from Alejandro de Humboldt National Park. Continue reading →

Awesome Hot Chocolate and other Baracoa Food

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Baracoa, known for its seafood, coconut, banana and cacao, stands out amongst Cuba’s generally plain cuisine.

Casa Fernando

Rocío and I enjoyed breakfasts and multiple dinners prepared by our hosts on our December 2016 stay. Casa Fernando prepared good food despite the limited ingredient availability.

Prawns first night at Casa Fernando

Prawns on our first night at Casa Fernando

For dinner we had choices of chicken, fish or prawns. This was usually preceded by soup and accompanied by salad and rice, bread or chips. Continue reading →

Visiting Alejandro de Humboldt National Park from Baracoa, Cuba

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Alejandro de Humboldt National Park (Parque Nacional Alejandro de Humboldt) is UNESCO world heritage-listed and located north-west of Baracoa in the provinces of Guantánamo and Holguín. The park is famous for its endemic flora and fauna including the northern hemisphere’s smallest frog, the Monte Iberia Eleuth, which we were lucky enough to see and photograph!

Pretending to sell Baracoa sweet cucurucho at Humboldt National Park entry

Pretending to sell Baracoa sweet cucurucho at Alejandro de Humboldt National Park entry

A destroyed bridge over the River Toaheightened the challenge of visiting the park from Baracoa without private transport. However, with Rocío’s persistence we succeeded and, after waking up early, arrived to the park by 8am. This is despite the power failing on our bridge-replacement electric cable ferry. Continue reading →