Food | Where is Joe in?

Cuban Signs, Branding and Marketing

Joe — Mon, 14 Jan 2019 09:09:01 +0000

Post-Revolution, Cuba has been run as a totalitarian state with the government controlling all production and distribution. With no competition, such a system has little place for advertising or branding. In addition, Cuba’s mass media is all state-owned and commercial-free. … Continue reading →

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Cuban Ingenuity and Repurposing

Joe — Fri, 11 Jan 2019 02:29:35 +0000

Cubans are great at recycling, reusing, repurposing and modifying objects to extend their usefulness. The limited availability of resources caused by both the communist state policies and US embargo have forced their frugality and ingenuity. This was especially true when … Continue reading →

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Shopping in Cuba

Joe — Wed, 09 Jan 2019 13:07:52 +0000

Shopping in Cuba involves buying what is available, not what one desires. Stores have limited variety, especially those aimed at Cubans. An extreme example of this was the bakery Rocío and I saw selling only one line of bread. Cuba … Continue reading →

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Eating and Drinking at El Shamuskia’o in Old Havana

Joe — Fri, 19 Oct 2018 04:40:02 +0000

In Old Havana (Habana Vieja) we came across a small restaurant and bar with the marketing nightmare of a name, El Shamuskia’o. Located on Muralla Street in between Habana and Compostela, El Shamuskia’o became a Havana favourite for Rocío and … Continue reading →

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Eating Japanese at Crepe Sayu in Old Havana

Joe — Thu, 18 Oct 2018 12:34:09 +0000

Crepe Sayu is a small restaurant on the corner of Obrapía and Aguacate streets in Old Havana (Habana Vieja) run by Japanese journalist Sayuri Yoshida. Prior to visiting Cuba I read Sayuri’s fascinating story and looked forward to visiting Crepe Sayu. … Continue reading →

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Celebrating New Year’s Eve in Havana, Cuba

Joe — Sun, 14 Oct 2018 03:52:26 +0000

New Year’s Eve in Havana is traditionally not a major public celebration. Locals usually stay at home with their family eating roast pork and yucca before throwing buckets of water over their balconies onto the streets below. On this evening … Continue reading →

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Viñales: Beautiful Landscapes and More

Joe — Wed, 12 Sep 2018 09:40:36 +0000

Viñales including its surrounding national park is one of Cuba’s premier tourist destinations. Three hours by road from Havana, its picturesque limestone outcrops (mogotes) and tobacco fields attract day-trippers and longer-stay travellers. Rocío and I visited Viñales twice in January … Continue reading →

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Chevrolets, Architecture, Art and Food in Pinar del Río

Joe — Thu, 06 Sep 2018 04:21:00 +0000

160 kilometres west of Havana is the intriguing city of Pinar del Río. Not a major tourist destination itself, south-west of Pinar del Río is the famous Robaina cigar tobacco farm Finca El Pinar and to the north, Viñales’ wonderful landscapes. Classic Chevrolets … Continue reading →

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World Heritage Listed Camagüey, Cuba’s Third City

Joe — Wed, 29 Aug 2018 13:52:00 +0000

Camagüey, Cuba’s third largest city was founded in its current location in 1528. The city’s labyrinthine streets in its UNESCO world heritage-listed historic centre are worth wandering. Camaguey is also a good base for exploring its eponymous province, Cuba’s biggest, … Continue reading →

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Visiting Nuevitas Via our First Cuban Train Journey

Joe — Fri, 24 Aug 2018 04:31:47 +0000

I had never heard of Nuevitas until this day. A port town on Camagüey Province’s coast, it is not on the tourist map. Arriving to Camagüey from Holguín, Rocío and I hoped to go north to Cubitas for the Reserva Ecológica … Continue reading →

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