Whilst checking one of my past Yahoo! email accounts I wondered why the website www.meanstreak.com.au opened in a new window. I thought this was a pop-up ad so I closed it and returned to Yahoo!. Then, when I moved the cursor over the Mitsubishi Lancer banner advert, the meanstreak website again opened in a new window. I didn’t click anything, just moved the mouse over the advert.

With the high ignore rates of web ads these days, I wouldn’t be surprised if the “ad-opening by moving the cursor over” becomes a trend.