Cuban Signs, Branding and Marketing

Truck with plain, brand-less bags of water crackers in Pinar del Rio

Truck with plain, brand-less bags of water crackers in Pinar del Río

Post-Revolution, Cuba has been run as a totalitarian state with the government controlling all production and distribution. With no competition, such a system has little place for advertising or branding. In addition, Cuba’s mass media is all state-owned and commercial-free.  Indeed, Cuba’s marketing expertise lies in propaganda. Interestingly, propaganda in Spanish translates as advertising.

Only recently have Cubans had self-employment options, planting tiny capitalistic seeds and increasing branding and advertising’s importance. Now many Cubans run their own restaurants, guest-houses, transport and other businesses. Below are selected advertisements, signs and brands from Rocío and my visit. Continue reading

Baracoa, a Special Place in Eastern Cuba

Boats in Baracoa Bay with El Yunque (The Anvil) mountain in the background

Boats in Baracoa Bay with El Yunque (The Anvil) mountain in the background

Baracoa in Cuba’s far eastern Guantánamo Province has unique a history, location and environment. Founded in 1511, the city is the island’s oldest Spanish settlement and Cuba’s first capital. Historically, people could only visit Baracoa by sea or air with the first mountain-piercing road connection opening in the 1960s. Continue reading

Hurricane Matthew and its Impact on Baracoa

On 4 October 2016 Hurricane Matthew struck far eastern Cuba, causing more the US$2.5 billion of damage. Amazingly and thankfully, no direct fatalities were recorded although 4 people died more than a month later when a bridge damaged by Matthew collapsed near Moa. The biggest single infrastructure impact around Baracoa was the destruction of the Moa-Baracoa Highway bridge over the River Toa.

The remains of the bridge over the River Toa after Hurricane Matthew

The remains of the bridge over the River Toa after Hurricane Matthew

While visiting in December 2016, a causeway was being constructed to allow vehicles to cross. In the interim, people crossed via boat and cable ferry as Rocío and I did to and from Alejandro de Humboldt National Park. Continue reading

Awesome Hot Chocolate and other Baracoa Food

Baracoa, known for its seafood, coconut, banana and cacao, stands out amongst Cuba’s generally plain cuisine.

Casa Fernando

Rocío and I enjoyed breakfasts and multiple dinners prepared by our hosts on our December 2016 stay. Casa Fernando prepared good food despite the limited ingredient availability.

Prawns first night at Casa Fernando

Prawns on our first night at Casa Fernando

For dinner we had choices of chicken, fish or prawns. This was usually preceded by soup and accompanied by salad and rice, bread or chips. Continue reading

Visiting Alejandro de Humboldt National Park from Baracoa, Cuba

Alejandro de Humboldt National Park (Parque Nacional Alejandro de Humboldt) is UNESCO world heritage-listed and located north-west of Baracoa in the provinces of Guantánamo and Holguín. The park is famous for its endemic flora and fauna including the northern hemisphere’s smallest frog, the Monte Iberia Eleuth, which we were lucky enough to see and photograph!

Pretending to sell Baracoa sweet cucurucho at Humboldt National Park entry

Pretending to sell Baracoa sweet cucurucho at Alejandro de Humboldt National Park entry

A destroyed bridge over the River Toaheightened the challenge of visiting the park from Baracoa without private transport. However, with Rocío’s persistence we succeeded and, after waking up early, arrived to the park by 8am. This is despite the power failing on our bridge-replacement electric cable ferry. Continue reading