Post-Revolution, Cuba has been run as a totalitarian state with the government controlling all production and distribution. With no competition, such a system has little place for advertising or branding. In addition, Cuba’s mass media is all state-owned and commercial-free. Indeed, Cuba’s marketing expertise lies in propaganda. Interestingly, propaganda in Spanish translates as advertising.
Only recently have Cubans had self-employment options, planting tiny capitalistic seeds and increasing branding and advertising’s importance. Now many Cubans run their own restaurants, guest-houses, transport and other businesses. Below are selected advertisements, signs and brands from Rocío and my visit. Continue reading